FunLuvin’ Fleecewear was born when founder and Western river guide Kelli O'Keefe noticed local Alaskan paddlers were wearing fleece shorts for an extra layer of insulation where it matters. She loved the idea and started to refine her own designs that ended up being perfect as both technical layers and casual wear in town. FunLuvin' is committed to creating fun, functional, and affordable clothing for a lifestyle of adventure!